What I've Built

As the first demand marketer on the team, I lead demand generation and content orchestration to drive pipeline growth, MQL/SQL volume, and brand awareness across organic search, social, email, webinars, events, and PR. I launched our AEO/GEO program, which drove top-of-funnel awareness and generated meaningful net new MQLs each month. I also owned the sales and marketing overlap, establishing clear lead definitions and routing logic that improved handoff from first touch through renewal.

At OMG, I spearheaded net-new content initiatives and diversified our formats across video, interactive assets, and long-form thought leadership, all while owning global content marketing strategy and execution. I launched case studies as a brand new content channel, giving our sales and marketing teams proof points that hadn't existed before, and started an internal monthly newsletter that kept our whole team activated and aligned on what was happening across the business. That newsletter did more than inform. It became a quiet brand-building tool in its own right, reinforcing our story internally before it ever reached a customer.

At IPV Curator, I came in as the company's first content hire and built out content production and distribution across the entire funnel, from top-of-funnel awareness pieces to the sales enablement material that helped close deals. Along the way, I ran a lean webinar series that punched way above its budget, worked directly with our CMO on executive outreach and messaging, and coached executives ahead of their live webinar appearances. I also managed our third-party creative team, led our shift from Universal Analytics to GA4, and rebuilt trust with a few strained client relationships, keeping every one of them.

At Schaefer Advertising, I came in as the agency's first content hire and led content strategy for clients across healthcare, technology, real estate, and entertainment, a mix that meant switching contexts constantly, from a pharmaceutical client where every piece had to clear strict regulatory and compliance review, to real estate and entertainment brands where the bar was more about standing out in a crowded local market. I also launched the agency's case studies function from scratch, building out a new proof-point channel that gave our new business team real ammunition and directly supported closing competitive pitches. Along the way, I built and maintained a portfolio of 20+ client relationships, pitching and winning digital marketing engagements, and grew organic social and web traffic by 25% quarter over quarter without spending a dollar on paid media.

At Smile Savvy, I produced and edited marketing copy, blogs, and social content for 90+ B2C dental clients, designing revenue-generating strategies tailored to each practice. I owned the editorial calendar across every client account, built case studies for social and event marketing, and helped host our annual client summits, preparing two full days of marketing content and materials each year to help prospective clients see what was possible.