How I Can Help
I've Got Content. And a Plan for It.
Turning stories into pipeline, one channel at a time.
Who I'm For
I work best with B2B SaaS companies, usually vertical or niche, in growth mode. Small-to-mid marketing teams where content isn't a "nice to have," it's expected to show up in pipeline. Companies that need someone who can both write the story and build the engine that distributes it.
Must Haves
- Marketing has a real seat in go-to-market decisions, not just a request queue for Sales
- Leadership is willing to invest in content as a long-term asset, not just quarterly campaign fuel
- There's real product and customer substance to draw from, even if nobody's written it down yet
Situations Where I Can Drive Immediate Value
- Content exists, but it's disconnected from pipeline. Nobody can draw a line from a blog post to a closed deal.
- You have no webinar program, no case study engine, no repeatable way to turn customers into proof.
- MQLs are coming in, but the MQL-to-SQL conversion is weak because the content isn't doing the qualifying work it should.
- Marketing and Sales don't agree on what a qualified lead even is, so handoffs are slow and leads fall through the cracks.
- Product ships features faster than anyone can tell a compelling story about them.
- You need someone who can build the content and demand engine, not just execute inside one that already exists.
How I Can Help
Content Strategy & Creation
Build the story once, use it everywhere.
I build content programs from the ground up: SEO and AEO/GEO content that earns organic visibility, case studies and customer proof that actually get used by Sales, webinar series that generate qualified pipeline instead of just attendance numbers, and executive communications that hold up in a boardroom.
Demand Generation
Turn attention into pipeline, not just traffic.
I own the full demand engine, from paid channels to email nurture to event strategy, and I connect it directly to revenue. That means clear lead definitions, clean routing between Marketing and Sales, and campaigns built to move people toward a decision, not just toward a form fill.
Product Marketing
Make sure the story keeps up with the product.
I work closely with Product so marketing isn't always playing catch-up. That means messaging and content that reflect what's actually shipping, positioning that holds up when Sales is in the room, and content that helps customers see (and use) new value as it becomes available.
Sales & Marketing Alignment
Get everyone telling the same story, in the same words.
I build the connective tissue between Marketing and Sales: shared lead definitions, clean handoff points, and sales enablement content that reps actually use because it's built from what's really working in the field.
Why The C-Suite Cares About This Work
More predictable pipeline.
When content and demand gen are built around clear lead definitions and real conversion data, forecasts stop being guesses.
Faster sales cycles.
Sales enablement content built from what's actually working in the field means reps spend less time improvising and more time closing.
A brand that compounds.
Content built for search and for humans keeps working long after a campaign ends, instead of resetting to zero every quarter.
Marketing that doesn't operate in a silo.
Close partnership with Product and Sales means fewer surprises, faster launches, and a story that holds up wherever a customer hears it.
A content engine that survives turnover.
Programs built with clear ownership and process outlast any one person's tenure, including mine.
Let's work together.
I'm open to new opportunities and ready to roll up my sleeves. Let's talk about what building your demand engine could look like.